China: Umbrella Rental Company Has Lost Most Umbrellas In 3 Months

Umbrella-sharing startup loses nearly all of its 300000 umbrellas in a matter of weeks

An umbrella-sharing start-up has lost almost all of its 300,000 brollies just weeks after it launched in China. Just under three months after launch, China-based E Umbrella has reportedly lost nearly all of its 300,000 umbrellas available to rent across 11 Chinese cities.

The umbrella-sharing service theoretically operates by having users pay a $2.79 deposit along with a 7-cent fee for each half hour of use. In less than three months, the company has reportedly lost 300,000 umbrellas.

Zhao said: 'I thought sharing bikes were done, sharing cars was done. The concept was similar to those that bike-sharing startups have used to (mostly) great success.

If you're in Chinese city on a rainy day and need an umbrella, you might be able to use an app to find one hanging on a fence that you can rent. But as the new sharing company E Umbrella has learned, umbrellas, unlike bikes, are easily misplaced.

While sharing economy platforms have exploded in popularity across China, it hasn't all been smooth sailing.

More news: James Harden, Rockets agree to reported record extension
More news: Cowboys LB Wilson intentionally backed his truck into a woman
More news: Kanye West Is Done With Tidal

E Umbrella's problem doesn't appear to be renting but seeing those umbrellas come back.

Shanghaiist reports that the start-up's executives are undeterred by the missing umbrellas and promise to release another 30 million umbrellas by the end of the year.

"Umbrellas are different from bicycles", E Umbrella founder Zhao Shuping told South China Morning Post. If at first you don't succeed. China receives the most rain in the summertime, leaving little interest in the business during drier months. So, most people simply ended up holding on to them.

Sixth Tone points out that Sharing E Umbrella, along with its 14 other competitors in the umbrella-sharing industry, might face even more problems as the weeks turn into months. Shortly afterward, Beijing-based 3Vbike followed suit.

While Sharing E Umbrella gave out their umbrellas at train and bus stops, they also deduced the safest place for users to temporarily store their umbrellas would be in their homes.



Latest news

The fire is burning
BC Wildfire Service has deployed 35 firefighters and three fire officers as well as three helicopters to battle the fire. Rob Schweizer, manager of the Kamloops Fire Centre, said it had been an unprecedented 24 hours.

Philander fitness key to SA's chances of saving first Test
He will be proud of that but unfortunately there is not yet a board in the dressing room to accommodate that particular landmark. De Bruyn (48 off 85 balls, 6 fours) fell to Anderson just before the close with the Proteas still trailing by more than 150 runs.

Evacuation Orders Expanded as Whittier Fire Marches Toward Goleta
According to Los Angeles Times , the fast-moving wildfires spread across 19,000 acres amid soaring temperatures. The fire that broke out Saturday afternoon near Lake Cachuma grew to 7800 acres as of Sunday morning.

Small group of protesters greet Ted Cruz at Houston town hall
Mark Meadows (R-N.C.), who tweeted Wednesday that he could support the Senate bill with Cruz's amendment. Cruz told reporters. "If you look at what is happening with ObamaCare now people are hurting under it".

India imposes curfew in Kashmir on rebel's death anniversary
Look the way they have imposed strict restrictions all around to prevent people from observing his death anniversary... Kashmiri protesters gather in an alley during clashes with Indian government forces in Srinagar on July 8, 2017.

At least 28 inmates killed in Mexican prison gang riot
He said bodies were found strewn around Las Cruces prison's security module as well as in the kitchen. Mexico's chronically overcrowded prisons are frequently hit by riots and jailbreaks.

Ways to Put Amazon Prime to Work for Your Business
Prime members can ask the device, " Alexa , where's my stuff?" Prime memberships, for most people, cost around $99 annually. Whether you're looking for some Korean beauty steals or a stand mixer you can actually afford, Prime Day has you covered.

Vince Carter, Kings Agree To One-Year Contract Worth $8 Million
Free agent Vince Carter has agreed to a one-year, $8M deal with Sacramento, agents Kurt Schoeppler and Jim Tanner tell ESPN . The addition of Carter comes the same week that Sacramento signed veterans George Hill and Zach Randolph .

Doomfist finally coming to Overwatch [Watch video]
The fact that Orisa spent a long time in PTR could also mean that Doomfist will require a shorter or longer time in testing. His ultimate ability , Meteor Strike launches him into the air and crashes into the ground for maximum damage.

New Halo Backwards Compatible Titles Coming To Xbox One Program
Also, Halo 3 , Halo 3: ODST , Halo 4 , and Halo: CE Anniversary for Xbox 360 are all coming to Xbox Backward Compatibility. Every Xbox 360 Halo add-on map pack will become free in the Xbox Store to coincide with the release.

Gold Stuck Near 8-week Lows After Fed Minutes
As the Fed raises rates, lenders have lowered borrowing costs, the opposite of the effect intended by the central bank. The rate-setting committee is next scheduled to meet to decide interest rate policy on July 25-26.

Russian manufacturing records weakest growth in 11 months in June: PMI
China has been trying to shift its economy toward a growth model that draws strength from consumption, services and innovation. The index considers any score above 50 to indicate an improvement in the sector, while numbers below signify a contraction.

Qatari FM arrives in Kuwait amid rising pressure from Arab neighbors
Saudi Arabia's King Salman Al-Saud will not attend the G20 summit due to the Gulf crisis, Saudi diplomatic sources said on Monday. The Saudi-led coalition had earlier threatened to impose more sanctions on Qatar if Doha did not meet the demands.

'Savage and senseless murder:' DA describes road-rage killing of teen
Desper is charged with first-degree murder and is being held at Chester County Prison without bail. This Sunday, July 2, 2017 photo provided by the West Goshen Police Department shows David Desper .

While people have reservations India launches national tax
It is expected that by doing away with the plethora of taxes and barriers on state borders, GST will accelerate economic growth. GST has sparked protests by traders, while the main opposition Congress Party boycotted the launch ceremony.

Other news