Now ads are coming to Facebook Messenger in global beta test

Facebook brings display ads to Messenger

On Tuesday, the company announced that it would expand its beta tests of Messenger ads to marketers worldwide, following "promising tests in Australia and Thailand".

It does make sense for Facebook to try and monetize its Messenger platform, which with its 1.2 billion users is now an untapped pool for ad revenue.

When users click or tap an ad in Messenger, they will either be transported to the advertiser's website, or taken to a chat with the company in question. The social media giant is now going to place ads right on the home screen of its Messenger app. VentureBeat notes that ads will bring Facebook closer to its goal of connecting 1.2 billion users to 60 million businesses on the site. Chudnovsky also said that the shift from beta testing to general availability will be based on user reception.

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The space represents some of the last remaining untapped real estate for advertising as Facebook works to keep up its constant growth without smothering its users. Ad products in Messenger now include: ‚óŹ Messenger ads - found in the home tab of Messenger. With this attempt, Messenger ads will be able to use the same kind of user targeting abilities. "And going forward, there are some other business models we are exploring as well, but they're all around ads one way or another". Initially, only a small percentage of users will receive the ads, but the "feature" is expected to eventually encompass everybody.

In all, Williamson said she expects users will find the experience similar to what they are already familiar with on Facebook and Instagram. The news means people will see Messenger ads in the home tab of their Messenger mobile app. Sponsored content will appear in between conversations in the app, and will be integrated into the design to adjust to and accommodate different phone sizes.


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