Walmart starts using Google's AI to compete Amazon

Walmart and Google Team Up to Take on Amazon's Voice Ordering

Starting in September, customers will be able to place orders with Walmart at, the Google Express app, or through Google Assistant-enabled devices like Google Home. The Walmart integration will work within Google Express, which is Google's shopping service.

For Walmart, it opens up a new front in its battle with Amazon - whose online sales growth threatens traditional bricks-and-mortar retailers.

"The challenge here for Walmart is that in order to truly compete with Amazon, they need full access to the data, the voice stream that Google will never share with them", Eisenberg says. "They've made significant investments in natural language processing and artificial intelligence to deliver a powerful voice shopping experience", the post explained.

This will enable personalized shopping results and let you order more easily by voice; if you order "Gatorade", Google notes, your Google Assistant will know which size and type you previously ordered and get the right one.

"When it comes to voice shopping, we want to make it as easy as possible for our customers", said Marc Lore, president and CEO, Walmart U.S. eCommerce.

However, it will be interesting to see if Walmart too enters the Indian market to introduce their version of voice shopping via Google.

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Express today also announced Walmart as a store where users can purchase and receive deliveries from.

But Amazon's Alexa-powered Echo dominates in voice-activated speakers and is set to control 70 percent of the market by the end of this year, according to eMarketer.

The partnership makes plenty of sense given that Google doesn't really have an Amazon-like online store, but it does have an Alexa competitor.

The partnership plans to expand next year, Walmart noted, by allowing customers to make purchases via voice command and pick up an order in the store, including groceries. "Remember when everyone kept asking if 'this is the year of mobile?' and then the iPhone came out a decade ago - and the world changed". Walmart customers will also be able to shop using the Google Assistant, artificially intelligent software in Google's Android smartphones.

Wal-Mart holds the biggest share of the USA grocery market of any retailer, with a network of almost 4,700 stores that the company says are located within 16 kilometers of about 90 percent of the United States population. That prompted Walmart to integrate its "Easy Reorder" feature into Google Express. Google Express already offers products from a variety of stores, such as Target TGT and Whole Foods WFM. You also qualify to get free delivery if your purchase value is above just $35.


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