New Apple TV 4K adds UHD and HDR support

Apple just announced a new Apple TV that will stream video in ultra-sharp 4K resolution

The new tech specs include a High Dynamic Range (HDR) video that offers the highest picture quality at 2160p for streamed content, and it will support HD10 and Dolby vision profiles. On the inside, the Apple TV 4K uses the A10X Fusion, which is the same chip that powers the latest iPad Pro. We learned that Amazon Video was coming to Apple TV earlier this year, and Apple confirmed at the event that the new Apple TV 4K will get Amazon Prime Video support with 4K HDR later this year. 4k movies will cost the same as regular HD content now and if you've previously bought iTunes content in HD, Apple will upgrade those to 4k for free.

The new Apple TV 5th-gen starts at £139 for the 32GB variant and £179 for the 64GB model.

The Apple TV 4K will come with the latest software, tvOS 11. The company has also decided that the 4K HDR 10 movies will command a same price tag as the HD movies. The older generation Apple TV will also remain on sale with a price tag of $150 with 32GB inbuilt storage.

Amazon, Roku and Google's Chromecast have already been updated to support 4K resolution, so the Apple TV 4K brings the iPhone maker's set-top box onto the same playing field.

But as we've moved towards 4K TVs, smart TV ecosystems have improved remarkably, offering all the major streaming services from within the TV itself, no extra hardware required.

Apple just announced a new Apple TV that will stream video in ultra-sharp 4K resolution
New Apple TV 4K adds UHD and HDR support

After Apple Watch 3, Apple has today also launched a 4K-capable version of its Apple TV set-top box at its keynote event.

Apple will also bring live sports to the new TV.

Getting support for 4K makes the Apple TV 4K future proof in a way, at least for several years.

The Apple TV 4K has revamped its entire user interface for the high-resolution format, and the screensavers have been revised to support HDR, Cue added. That being said, now 4K content is catching up, it might be a ideal time to launch such a product. Pre-orders start on September 15 and units are expected to ship on September 22. The TV app is also expanding to include Australia and Canada this month and France, Germany, Norway, Sweden, and the United Kingdom later this year.

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