Humble Brag: Amazon Breaks Down Its Record Holiday Season

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Many consumers feel that they get a good value by spending $99 a year for a Amazon Prime membership. In one week alone, more than 4 million new Prime members began a paid membership or initiated a free trial. More than 2 billion items sold this way globally past year, according to Amazon, and 140 million items were sold this way from just Thanksgiving through Cyber Monday.

A Google spokesperson made a statement regarding its battle with Amazon stating that since Amazon doesn't carry Google products like Chromecast and Google Home, nor does it make Prime Video available for GoogleCast users, Google is no longer supporting YouTube on Echo Show and FireTV, 'given this lack of reciprocity'. "Thank you to the millions of customers and hundreds of thousands of Amazon employees all around the world who made this holiday better than ever before".

Amazon's Alexa app also topped the App Store charts for Apple's iPhone, presumably as people set up their new devices. Companies continue to handle their own packaging, shipping and customer service. The Echo Dot, Fire TV Stick, and TP-Link Smart Plug Mini were the most ordered items via voice.

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Alexa customers used their device to turn on their holiday lights more than 1 million times.

The East Coast was more in the holiday spirit this season, asking Alexa to play holiday music 2.5x as many times as the West Coast. The most popular item viewed with AR view throughout this holiday season was a black chair with ottoman. Earlier today, the online retailing giant issued a press release noting that the 2017 holiday shopping season was its biggest yet.

"The more that Amazon cannot just get its Echo devices out there, but get its Alexa technology embedded in a variety of things, including cars, that'll be the long-term win", Mark Mahaney told CNBC's "Squawk Alley" on Tuesday.

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