Google's parent company Alphabet Inc. reportedly has acquiredRedux ST, a small United Kingdom -based startup that has developed haptics technology that turns smart device screens into sound speakers. "Moreover, our surface audio technology is more power efficient than traditional micro speakers, which means people can play music and watch videos on their phones for longer between charges". On Redux CEO Nedko Ivanov's LinkedIn page, it shows that he left the company in August 2017.
It is unclear when Alphabet - via an Ireland-based subsidiary of Google - acquired Redux, but the transfer of shares of Redux holding company NVF Tech Ltd.to the US tech giant was confirmed on December 13, according to United Kingdom regulatory filings.
Redux technology could put more weapons in Google's smartphone arsenal as it continues to compete with Apple and other smartphone makers. It's speculative, but it could be that Google plans on heating things up in the continued 2018 bezel race with some in-screen speakers on the next Pixel (s), or maybe it plans on using the company's improved haptics for a Taptic-like experience.
The startup called Redux developed the technology called Panel Audio that allowed the panels or screens to produce audio without needing any speakers.
So far, Redux has only been able to integrate its technologies inside PCs and some infotainment systems for vehicles, but none have made its way to commercially available mobile devices yet.
Google Pixel 2 and Pixel 2 XL smartphones both feature dual front-facing speakers, which has been welcomed by many critics and users.
Redux specialised in transforming any surface into a speaker and Google purchased the company late past year.
At the CES consumer electronics conference in Las Vegas this week, Google is heavily promoting its voice-controlled speakers that compete with Amazon's Echo device. Its main Google division started selling its own smartphones in 2016, so new engineering talent from Redux may help the company develop handsets with better sound.
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