Marketers in Singapore unnerved by Facebook's New Feed tweak

News Feed FYI: Bringing People Closer Together | Facebook Newsroom

For OCBC, in recent years, it has been looking to prioritise engaging and relevant content and this looks to be in line with the change in Facebook's revised news feed algorithm.

But the changes, which are due to take effect in the next few weeks, have sparked a wave of panic and anger among publishers and news organisations, many of whom have based their entire business model around the Facebook news feed. In other words, the social media site will give priority to the posts from people you most care about, rather than flooding you with content from publishers.

Social media analytics company Newswhip showed a huge fall in engagements, which encompasses reactions, comments and shares, for numerous UK's biggest news sites at the end of 2017.

According to Zuckerberg, the time spent on Facebook will go down, but "will be more valuable".

He noted that these changes are part of other refinements the Facebook team has been making over the past year, including penalizing engagement bait and encouraging users to join groups.

That's because even if people read such content on Facebook, they don't necessarily comment or interact with it in other ways.

"That has big implications for how people receive news, where they find it and what the quality of their news is".

How will you be changing your Facebook strategy, PR Daily readers?

More news: Erdoğan threatens to 'strangle' US-backed force in Syria
More news: Israel carries out air strike in Gaza Strip, closes crossing
More news: Mom, boyfriend sought in burning, beating death of 4-year-old girl

Facebook has always been an uncomfortable presence in the world of online media.

If Facebook doesn't want a certain conservative or liberal publisher in the feed or decides a certain local news publisher shouldn't be there either, that publisher's social media reach will die, causing it significant economic harm.

McNamee has written articles published by The Washington Monthly, The Washington Post, and The Guardian in the past week, accusing Facebook of ignoring "bad actors" who manipulate its platform. Facebook says its own research shows users are exposed to more divergent views on its platform than they would be otherwise.

Sadly, that has led news organizations to use Facebook as a means to drive traffic, but not to create an established audience.

Facebook's move to highlight posts from friends and family over those from brands and publications follows months of turmoil for the social network and will result in lower advertising revenue - at least in the short-term, analysts said. That suggests investors take Facebook seriously when it says the move likely will make users spend less time on its service.

The move will not affect advertisements - users will continue to see the same ads they have before, "meaningful" or not. Evidence has shown that accounts linked to Russian Federation sought to exploit racial divisions in the United States and used Facebook's targeted advertising tool as well as events on the site to reach voters. It sells ads and promotes content from some publishers, which means it stands to make cash off of the most popular news stories ... no matter how accurate they are.

Facebook uses Oprah Winfrey's epic Golden Globes speech as a touchpoint for what we'll be seeing in terms of newsy events - basically anything that gets people talking in a productive, meaningful way will be prioritised over "engagement bait" that's merely out for "likes" and comments.



Latest news

Ryan Zinke removes Florida from offshore drilling plan
Meanwhile, back in Washington, the phone lines from other Republican and Democratic governors who didn't get the deal Gov. And so, under the last administration, the Southeast rejected any plan to open the Atlantic to oil and gas development.

38 minutes of fear: How a Hawaii missile alert test went wrong
The Hawaiian state authorities adapted the system last November to address the missile threat from North Korea. Lucie couple were two of the 1.3 million people who got an alarming alert on their phones, Saturday morning.

CBO: Reauthorizing CHIP Will Save $6 Billion
A second analysis, released publicly on Thursday, projects $6 billion in savings if Congress funds the program for 10 years. She can not afford private coverage for her two children on her dental hygienist pay.

Jacob Eason announces transfer from Georgia … without specifying destination
When his knee healed, quarterback Jake Fromm was playing well enough to where the coaches decided not to go back to Eason. This season, he started game one against Appalachian State before leaving the game with a knee injury.

3 quakes magnitude 5 hit Iran-Iraq border area
A magnitude 4.7 quake hit western Iran on Wednesday evening, according to Mizan, the official website of the Iranian judiciary. The epicentre, with a depth of 8km, was determined to be at 33.78 degrees latitude and 45.74 degrees longitude.

YouTube Has Put its Original Projects with Logan Paul on Hold
It wasn't until fellow YouTubers and the media began to call out Paul for the confronting video, that he himself deleted it. The statement hinted at potential changes to YouTube's policies and algorithms.

NYC to divest from fossil fuel companies, sues 5 oil firms
The lawsuit cited recently-uncovered documents about what oil companies knew about the threat from climate change. He said the goal was to complete the divestment within five years. "This city is acting".

Cam Newton forced from Wild Card game after brutal hit
The play turned into some good fortune for the Saints as it gave the Saints defense an extra 20 yards of cushion to work with. The Panthers had the ball inside the Saints' 25-yard line three times in the first half and came away with just six points.

1 injured in semi fire on I-65
ISP says that the detour is sending traffic to US 31 south to State Road 250 and back on I-65 at mile marker 41. A passenger in one of the vehicles suffered non-life-threatening injuries and was taken to a nearby hospital.

Marvel Is Finally Going To Work On A Black Widow Solo Movie
Forget the Avengers for now: Black Widow might finally be getting her own movie, and there's no assembling required. Johansson has appeared as the character in six films, the next one being this summer's " Avengers: Infinity War ".

Alabama DB Minkah Fitzpatrick declares for 2018 NFL Draft
As per usual, Alabama has multiple players who could enter the National Football League draft as juniors and be selected. After the Crimson Tide's win, UCF put a billboard up in Tuscaloosa challenging Alabama to a home-and-home series .

Google wants your phone screen to double as a speaker
Redux specialised in transforming any surface into a speaker and Google purchased the company late past year . On Redux CEO Nedko Ivanov's LinkedIn page , it shows that he left the company in August 2017.

Gerrit Cole trade to the Houston Astros is 'imminent'
Cole did top 200 innings for the second time in 2017 and also saw his strikeout numbers tick back up close to one per inning. Earlier this offseason the Yankees were said to be pushing to acquire Gerrit Cole from the Pirates .

John Dickerson will replace Charlie Rose on "CBS This Morning"
It is unclear if Dickerson will continue to host the CBS Sunday news show as he joins " CBS This Morning ". CBS has been mired in third place in the broadcast morning show wars for decades.

Justices Won't Review Challenges to Mississippi's Anti-Gay Law
In 2009, the Delhi High Court had described Section 377 as a violation of the fundamental rights guaranteed by the constitution. Section 377 has undergone many twists and turns ever since the Delhi High Court decriminalised it in 2009.

Other news