Dinner On The Go: Walmart Expands Meal Kit To More Stores

Walmart expanding meal kits to more stores nationwide

In addition to the Meal Kits being launched in stores, Walmart.com offers an expanded assortment of meal delivery kits and other specialty food items like farm fresh crates and snack boxes.

Responding to Amazon's launch of Whole Foods grocery delivery through Amazon Prime Now, the largest United States reatiler Walmart has announced its plans to provide ready to eat meal kits priced between $8 nd $15 at, starting with 250 ourlets today.

Walmart is rolling out meal kits to more than 2,000 stores in 2018.

Prices of the prepared meals will range from $8 to $10, and varieties include pot roast with mashed potatoes and chicken enchiladas. The retail giant also is re-outfitting a dozen Sam's Club stores into distribution centers for Walmart's online grocery business.

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The pre-portioned meal kits are available in four varieties: steak Dijon, basil garlic chicken, sweet chili chicken stir fry and pork Florentine. Options include pre-portioned cooking kits, kits to accompany Walmart rotisserie chicken and kits that may be heated up and served in less than 15 minutes. The company said it was also selling rotisserie chicken meals in flavors like Thai curry chicken or chicken fried rice.

Meal-kit sales have grown to about $5 billion a year, according to a report from market research firm Packaged Facts, and the industry has been led by startups like Blue Apron and HelloFresh. Walmart shares are down 0.4% in premarket trading, but up 26.8% for the past year. Livingston doubts Walmart's meal-kit offerings will have a significant impact, questioning whether the retailer can "pull this off properly".

But Lehr said Walmart's decision to step into the meal-kit space has been calculated and believes the retailer will deliver a "high-quality solution" for customers. "If you disappoint the customer on quality, it takes a long time to get that back".



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